Support OTV, help them find a solution

[Zouxi]

X, can we launch a campaign in this forum against the boycotting companies???

[Nadim]

Originally Posted by Zouxi

it is not accurate nadim, because a company prefers to have 1 spot on LBC rather than having 10000 spots on tele lumiere (with my due respect)...because what matters the most is the number of audience watching an ad at one time, and not the number of spots...

Zouxi take it mathematically

You put one unipole on nahr el mot cost 10000 usd per week or you put 20 unipoles around nahr el mot for the cost of 10000 USD ..

number of people watching LBC are pro opposition and majority of neutral . 70 % of the audience.
30 % are watching OtV

How much chance to hit the 70 percent with one spot and get the 70% and how much chance getting 30 % in multiple spots..

take the extremes just for a formula .. you open OTV 24/24 you see one Image TOYOTA

and iza se2abit you watched LBC news at 8 and all 70 % watching the news you target the 70% once and oops the money is consumed ...

so ??

also plz all of you advise.. we need inputs and Ideas...

[johnnyFPM]

Originally Posted by Nadim

Zouxi take it mathematically

You put one unipole on nahr el mot cost 10000 usd per week or you put 20 unipoles around nahr el mot for the cost of 10000 USD ..

number of people watching LBC are pro opposition and majority of neutral . 70 % of the audience.
30 % are watching OtV

How much chance to hit the 70 percent with one spot and get the 70% and how much chance getting 30 % in multiple spots..

take the extremes just for a formula .. you open OTV 24/24 you see one Image TOYOTA

and iza se2abit you watched LBC news at 8 and all 70 % watching the news you target the 70% once and oops the money is consumed ...

so ??

also plz all of you advise.. we need inputs and Ideas...

This is not the problem

read my post above

[admiral]

Originally Posted by Nadim

But this is the Demand /supply phenomena

ya3ni I would go with toyota /GMC /chevrolet and others who are advertising with OTV all the way and say if they are paying 500 Usd per spot during the news , I would give them special bundles which let them have the same budget or few % more with more visibility and OTV will gain trust and says that what the $uck if Toyota /rymco ...etc are advertising so much on OTV this means these companies are not wrong and this will lead another companies to pressure on their advertisers in this ..

we are having 24 hrs of transmission .. and I think better have advertisement run at minimal cost which will create high scale in advertising..

will give an example : company A have 50000 usd for advertising . it would instead having 20 spots on LBC or 30 spots on OTV .. I would give them 60 spots on OTV and decrease the number other things on air.
the comapny will be happy gaining more spots
OTV will not lose anything yet it will gain more trust and other companies will do the same.

please comment ..

Unfortunately in Lebanon , politics have a say in advertisement strategies and viewer statistics, everything is politicized in Lebanon .

[Aroma]

Ok,Careera,(excuse me if I typed the wrong name),a question for you,
Do all companies who show their ads on LBCI do that bc of political reasons,I mean doesn't the competency of the media outlet count or not?I mean its rank,value of programs,content,etc...??

[Zouxi]

sure naty, competency is the most important factor...do you think that all companies who put their ads on LBC are pro-loyalists?

[Ra7 NEB2A Hon]

Originally Posted by admiral

Dont you think OTV knew about this problem before its opening? they surely prepared plans for advertisement , as it is the main source of income for any TV station!!!


NTV have the same problem since many years now , and Tahssin Khayat talked about this monopoly of Chouairy group many times .

two years ago when we were paying a visit to GMA in Rabieh, Mr. Roy Hachem had a small speech regarding the launching of OTV, he already talked about this problem ,he said that they know in advance about the kinds of problems that OTV will be facing when opened.
what i understood from his words that a new company will be launched in parallel to OTV and to be a part of "Al Lubnaniya lil I'lam" which is similar to saatchi and saatchi that can produce the advertisements by itself.
actually i don't know what happened for this project.

[Aroma]

Originally Posted by Zouxi

sure naty, competency is the most important factor...do you think that all companies who put their ads on LBC are pro-loyalists?

This is what one understands from the discussion board Zouxi,don't u think so??

[johnnyFPM]

Brainstorming idea:

Recruitment. Human ressources is our most valuable asset.

Illustration: Brand "Bull Frog" advertises a lot. It comissions ad company "Tchisou & Co" to organise its ads campaigns: "Tchisou" films/draws/write numerous ads and eventually a team in "Bull Frog" (marketing + management) has the last say in which ad to go forward with. "Tchisou" then books TV time and magazine/newpapers pages and billboards to launch "Bull Frog's" campaign. "Tchisou" does not book on OTV as it does not want to. "Bull Frog" doesn't really know/mind since "Tchisou" is booking good spots on popular TV's and is anyway giving a well designed business plan to "Bull Frog".

My suggestions (I have 2):
1. (costly) Form an Ad company that will compete with "Tchisou" (in collaboration with NTV for example and other investors) and recruit the key "Account Managers" of "Tchisou" that will bring their clients (notably "Bull Frog") with them. From here, run this ad company without any politics and books air time on basis of merit and return on investment.
2. (less costly) Hire "Bull Frog" high ranked marketing officer or person from management in order to establish good ties with "Bull Frog" and thus find solutions to go around "Tchisou's" monopoly. Disadvantage: altho "Bull Frog" may be one big ad spender, it is not the only company and thus you'll not solve the problem of other "Tchisou" accounts.

Solution 1 is the best in my opinion. Recruiting key account managers from Tchisou and others in order for them to bring their clients (the brands) with them to the new ad company.

[lib2006]

انا اظن ان اسلوب المقاطعة لبعض المنتجات من المكن ان يفيد , وانا شخصياً قد بدأت ذلك مع عائلتي
, فمثلاً لقد حضرنا كل مسرحيات جورج خباز لكن هذه المرة وبعد وجود (او تي في) لم نذهب لرؤية المسرحية الاخيرة لانه لم يعلن عنها إلا على البي سي