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[admiral]

There is one more point to be taken into consideration , it is really hilarious that a country with 4 million inhabitants have around 9 political tv stations( OTV , NBN , MANAR , ANB , LBC , FTV , NTV , NBN , TL)

This big number of tv stations for such a small audience , will also make the job of some advertisement agencies difficult financially wise , since they cannot afford to advertise on all the stations .

[HooKs]

Ok i just googled them and found that on their website:

Saatchi & Saatchi

So its a worldwide network. Why don't Otv try writing them about their representative in Lebanon?!

[Youchka]

Originally Posted by HooKs

Youchka dear, is this company Lebanese or international. Who is the founder, and where did it start from?!

No of course not local. The company is international, but this guy is the CEO or COO of its Middle East operations if I am not mistaken.

This man was welcomed by Georges Bush himself (one wonders why he did actually).

[kryptos]

Here is their page on wikipedia

Saatchi & Saatchi - Wikipedia, the free encyclopedia

[johnnyFPM]

Originally Posted by Youchka

Clients in general (except few idiots) do not care about politics and affiliations, they care about $$$$ and their sales numbers at the end of the fiscal year.
Most of the big advertisers like Pepsi, Coke, adidas, Toyota.... go by ratings as Mich said. They do not care if they advertising on OTV or the aliens stations as long as they are getting return on their investment.
This said, the only statistics available in Lebanon are the Stat-Ipsos ones. Stat-Ipsos for the ones who do not know it is part of the Choueiry Group. Choueiry Group has had a monopole on the media industry for decades now, not only in Lebanon but in many Arab countries.
The problem is that most of the statistics done by Stat-Ipsos are biased and wrong. Although many advertisers (i.e. clients) know about that, they do not have anything else to base themselves on, and thus go by them.

MTV had struggled hugely in that matter and never picked up until Choueiry took over its media. So it means, either you are with Choueiry or you are dead.

The solution I think is neither boycotting the brands (because most of the times it is not actually political) nor putting pressure on advertising agencies (who are the liason between the brands and the TV station).
The solution is to create a reliable statistic company that refutes all the lies that Stat-Ipsos has been feeding investors for years. Now this is not a short term project nor an easy one. It needs capital, it needs notorious figures but it should be done, not for tomorrow and next week, but for the decades to come.

Youchka and Carrera, correct me if I'm wrong,

But I didn't understand that the problem was with the statistics firm. On the contrary, they rate OTV at number 2, which in my opinion is realistic given it's still new. The problem is with people who book ad spots on TVs, magazines, etc. and who do not want to book spots for their clients on OTV. Ex: Saatchi & Saatchi, when organising MTC's campaign ad, does not book spots on OTV.

Isn't this the problem? (and not Ipsos statistics)?

Let's clear that point first :)

[Nadim]

Originally Posted by admiral

There is one more point to be taken into consideration , it is really hilarious that a country with 4 million inhabitants have around 9 political tv stations( OTV , NBN , MANAR , ANB , LBC , FTV , NTV , NBN , TL)

This big number of tv stations for such a small audience , will also make the job of some advertisement agencies difficult financially wise , since they cannot afford to advertise on all the stations .

But this is the Demand /supply phenomena

ya3ni I would go with toyota /GMC /chevrolet and others who are advertising with OTV all the way and say if they are paying 500 Usd per spot during the news , I would give them special bundles which let them have the same budget or few % more with more visibility and OTV will gain trust and says that what the $uck if Toyota /rymco ...etc are advertising so much on OTV this means these companies are not wrong and this will lead another companies to pressure on their advertisers in this ..

we are having 24 hrs of transmission .. and I think better have advertisement run at minimal cost which will create high scale in advertising..

will give an example : company A have 50000 usd for advertising . it would instead having 20 spots on LBC or 30 spots on OTV .. I would give them 60 spots on OTV and decrease the number other things on air.

the comapny will be happy gaining more spots
OTV will not lose anything yet it will gain more trust and other companies will do the same.

please comment ..

[TonyFPM]

Teb guys/girlz, why don't OTV, Manar, NTV, NBN and all the pro opposition TV stations and all the stations that are harmed by Choueiry policies 1st of all make a press release, boycott Choueiry's agency, and donno, open a new agency that will fight the other one and try to take away its clients, because I think that if we add the ratings of the 4 TV stations, we will get higher than LBC and FTV. M not an expert in that field, but isn't it a good idea?

[Zouxi]

it is not accurate nadim, because a company prefers to have 1 spot on LBC rather than having 10000 spots on tele lumiere (with my due respect)...because what matters the most is the number of audience watching an ad at one time, and not the number of spots...

[johnnyFPM]

Originally Posted by Nadim

But this is the Demand /supply phenomena

ya3ni I would go with toyota /GMC /chevrolet and others who are advertising with OTV all the way and say if they are paying 500 Usd per spot during the news , I would give them special bundles which let them have the same budget or few % more with more visibility and OTV will gain trust and says that what the $uck if Toyota /rymco ...etc are advertising so much on OTV this means these companies are not wrong and this will lead another companies to pressure on their advertisers in this ..

we are having 24 hrs of transmission .. and I think better have advertisement run at minimal cost which will create high scale in advertising..

will give an example : company A have 50000 usd for advertising . it would instead having 20 spots on LBC or 30 spots on OTV .. I would give them 60 spots on OTV and decrease the number other things on air.

the comapny will be happy gaining more spots
OTV will not lose anything yet it will gain more trust and other companies will do the same.

please comment ..

Nadim,

This is part of the problem. And I'm sure OTV are doing what is economically possible to resolve it.

But the biggest part remains the intermediate between OTV and the Brands. Ad companies such as Saatchi & Saatchi organise the campaigns for their brands. So even if MTC wants to put an Ad on OTV, it won't because Saatchi & Saatchi will not give it a spot on OTV (and MTC is tied to Saatchi by contract, therefore can probably not go round Saatchi).

Saatchi being one of the biggest firms worlwide, you can bet that it holds a very large portfolio of brands, thus it is preventing OTV from generating money by airing ads of their brands it manages.

[TonyFPM]

Originally Posted by Zouxi

it is not accurate nadim, because a company prefers to have 1 spot on LBC rather than having 10000 spots on tele lumiere (with my due respect)...because what matters the most is the number of audience watching an ad at one time, and not the number of spots...

FYI, Telelumiere is watched more than Tele Liban.