regardless of the message behind the Feb. 14th gathering ad, I have to say it was compiled in a pretty smart way and I think it has attracted the attention of the audience. BUT WAIT!!!!!!!!!!!!!!!!!!!!!!!! a thief will always be a thief and a liar will always be a liar.
It's not that this idea is that novel or invented neither by 14 Feb nor the Argentinians or whatever. Many years ago, a lot of jokes used to circulate by email using the idea of having opposite meanings depending on the reading direction.