Internet and viral marketing in FPM's campaign

[Dark Angel]

Originally Posted by The Jade

I think that the problem with the FPM is that it's taking things too much for granted.


Like in this forum, people think that the voters won't vote for Hariri, LFs or Kataebs because for them these parties are all corrupt and they trust that anyone in Lebanon knows and most importantly CARES about this.

While the Feb 14th people are out there organizing popular meetings, putting billboards all over the country, the FPM is standing still, attacking the others through the trenches; i.e: from OTV and Sawt el Ghad (and of course some people still think that Sawt el Mada is gonna be listened to by any lebanese on the face of the earth).

OTV, tayyar.org and sot-el-ghad all have an FPM only audience, it doesn't matter what they run anymore, it will not reach the other side. The "Fakkir Sa77" campaign was excellent, but it needed follow-ups all the way to the eve of the elections.

FPM's usage of the internet (tayyar.org aside) is not very aggressive, they should find ways to deliver messages to non FPM audience, email chains, email lists, independent websites, and so on; doing both positive and negative campaigning (highlighting FPM's strength and exposing the opponents weaknesses)

but it seems that FPM's media is content with using the internet passively, they are under the impression that people don’t go to bed before visiting tayyar.org at least once per day.

even when they find the resources (mainly people willing to work) they do not invest their efforts efficiently as a group, and achieve only a miniscule fraction of what they can do if they adopt a strategic plan.

anyway, i think it may be too late now, unless they can find a team of top-notch professionals who dedicate their time 24/7 towards implementing a complete strategy.

[The Jade]

Originally Posted by Dark Angel

OTV, tayyar.org and sot-el-ghad all have an FPM only audience, it doesn't matter what they run anymore, it will not reach the other side. The "Fakkir Sa77" campaign was excellent, but it needed follow-ups all the way to the eve of the elections.

FPM's usage of the internet (tayyar.org aside) is not very aggressive, they should find ways to deliver messages to non FPM audience, email chains, email lists, independent websites, and so on; doing both positive and negative campaigning (highlighting FPM's strength and exposing the opponents weaknesses)

but it seems that FPM's media is content with using the internet passively, they are under the impression that people don’t go to bed before visiting tayyar.org at least once per day.

even when they find the resources (mainly people willing to work) they do not invest their efforts efficiently as a group, and achieve only a miniscule fraction of what they can do if they adopt a strategic plan.

anyway, i think it may be too late now, unless they can find a team of top-notch professionals who dedicate their time 24/7 towards implementing a complete strategy.

Believe me, I've been trying to build on this idea, but people think that Michel Aoun knows what he's doing, so all we need to do is to wait for orders...
And on my own, there's not much I can do....

[Danny Z]

Originally Posted by zodiac

Danny my Friend,
last year the international Communication Federation said in their report that more than 31% of the Lebanese people use the internet on a daily Basis! (it was 8% in 2003)
So i guess this number is extremely huge.. and if u can reach 31% of lebanese by your propaganda u would have done an immense work!

Just compare the numbers:
lets say Newspapers combined sell 100000 issues everyday (exageration)
Not everybody listens to radio channels
there is 31% of the population (950000 lebanese) checks the internet daily!
Then where should be the priority???
regards,

Those 31% how many check the internet for Lebanese news? 20% at max? You can address 20% how many of those 20% don't also get their new on TV? 10%? but how many can you really reach and convince from those 10%. Since you have limited ressources, priority should be the TV, Internet as Jade said is for the people abroad, but they also have TV and since OTV does not reach the world most of them listen to LBC and Mustaqbal, but anyway those hardly vote anyway. You need to reach the masses in Lebanon and if you want a second priority use direct marketing ya3ni door to door, the MP goes to the homes of the people knock on their door and visits, a la shehoud yahwa.

[Lebanesegirl]

I can not but agree with most of u!!! FPM should really start working hard!! I'm not confident as the members in here! maybe they know better because they live in Lebanon, but I have a strong feeling FPMers are not working the way they should be working!!
Are FPMers starting to go from door to door and talk to people?!?!
Are FPMers calling the independent people and asking them if they have any question about FPM?
Why GMA is not visiting some villages in lebanon to talk to people?

OTV,Tayyar.org,sawt el ghad... will only target FPMers!! we have to find a way to target the middle people in lebanon!!