The proxies to KSA, FM and Taef are doign FPM a favor. In all their electoral campaign, they're merely attempting to undermine FPM stances, without offering any alternative nor any vision.
Let's split the target audience to 3 parts:
- FPM supporters
- Anti-FPM
- Independents or non-pratisans
A successful marketing campaign is one that offers a brand not only to users of that brand, but to other segments in the society. In their media campaign, the pro-Taef guys are certainly reflecting what their base is told and convinced with. But their negativeness is certainly provoking FPMers to MAGNIFY their efforts and their creativity to straighten facts the opponents are trying to distort and eventually gain the elections.
As for the non-partisans and independents, the anti-FPM negative campaign brings nothing but fear, gloom, doom, anxiety, controversy, uneasiness and worries which is repulsive, especially when a bright alternative is available.
Finally, FPM electoral campaign is ignoring these parasites and focusing on its program and political battle against "harirism", whereas these parasites are going itchy and nuts reacting to FPM messages. It's expected that these messages increase as the election day approaches. The signature of these negative billboards has a big role in FPM's favor.
I hope FPM does not sink down to their level, let them die from their poisonous vile and jealousy, and let FPM keep motivating its base while reaching out to the independents and positively spreading its vision and goals.
20th May 2009
20th May 2009
20th May 2009
