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23rd April 2008
Fair points.
On the multinationals' front, we are on satellite so we need to appeal to arabs as much as to lebanese living abroad... programs a la star academy, an international or Arab news section (at the right timing) as well as games hosting people from all countries in the region are good tools... our weak point is that we cannot have 2 separate broadcasts a la LBC (local and international) where the viewership targeting is more precise.
On the sales pitch, I'm all for your point, hopefully it is well driven with the sales reps in Otv :) |