Thank you walidos, however some retouching to your post:
Quote:
Originally Posted by walidos  OK, here are my 2 cents.
I admire the effort, but dare say it might be a bit too early to make a push.
On the one hand, there is no doubt OTV is doing good in Lebanon (ref. stat-ipsos results) however being quite a young television, it is too early for advertisers to conclude for sure that Otv is a consistent media (consistent results that is)... On the other hand, the biggest spenders on advertising are multinationals who mostly operate in the region vs. in Lebanon alone, they look for satellite spillover (for example MBC 2 which is pan arab...) rather than local tv stations.. |
Every mutinational has budget to spen on pan arab region and another to spend on local stations
Quote:
My recommendation would be this:
a) FOLLOW UP and don't quit!
As results keep coming in showing that Otv is consistently top ranked with high penetration and yielding high GRPs, smart investors (wether politically affiliated or not) will start turning to it to advertise their product.
b) DON'T mention politics and DEFINITELY DONT mention religion
I happen to work in this field, and have put some guys from Otv in touch with reps from the company I work for. One of the things they tried to sell was that Otv had the highest penetration amongst Christians :S frankly i don't think anyone cares wether a christian is buying his product or a non-christian, as long as someone buys it...
c) DONT be politically sensitive
Not everything is about politics, and really the stronger Otv becomes on the media front, the more advertisers will need it, rather than it needing them... if they dont want our business today, its OK, they will need it tomorrow... Unlike our slogan 'al watan layssa charika bal charaka", we need to understand that Otv CHARIKA, and we need to mainatin good relations with everyone, regardless if we are working together today or not, and regardless of the political affiliation.
|
Follow up is OTVs sales rep most used weapon.
As for the sales rep who mentioned something aout christians regions or whatever, let me pinpoint the following: I am pretty sure that the sales rep didnt mention christians as such, rather than showing the remarkable penetraion OTV made in the sample target of "matn, keserwan, jbeil". similar penetration was noticed when the sample selected was "female". As you surely know you can specify a target for Arianna and it can get you results according to target, whether the target is gender, region or anything. The good performance OTV is showin in the region i mentionned is interpreted by the strong "christian" penetration your company rep reported to you.