[Carrera]

Thank you all for your valuable inputs and let me clarify some issues that were exposed in the thread:

1- As i mentionned at the beginning, sales representatives of OTV are facing difficulties and/or boycotting for 2 reasons:
- for political reasons and this is proved by the refusal of Saatchi & Saatchi (taken here as an example) to even welcome OTV sales rep in their premises so they can present the grid, the new programs, the opportunities on otv etc etc etc.
- for the monopole reason that is created by choueiry group

2- Of course the competency of the medium and its performance vis a vis the competition plays a big major role. For example, an advertiser can not ommit LBC but on the other hand he can not limit himself to LBC, because in order to reach your maximum number of viewrship and achieve a certain number of GRPs, you should include more than one medium

3- The statistics released by stat-ipsos are "public" in a way that anyone who is a bit involved in the advertising industry can have a hand on the numbers

4- I read somewhere on the thread that its more beneficial for an advertiser to advertise at a lower cost/spot. Well its not true: the result of any advertising campaign is measured by GRPs that is calculated using the cost of spot, the reach and the average minute rating. So for example, 1 spot at 500$ on OTV can bring more GRPs (ya3ne more results) than 10 spots on NBN for 50$ each

5- Let me clarify more the issue of Stat-Ipsos. Stat ipsos is a statistics company that uses telemeters to measure the viewrship on TV stations. These numbers are wrong, but they give a certain indication on the ranking of a station. LBC is #1 and noone has anydoubt about this. However, when it come to #2, there is a stong competition between OTV & NTV and that's where NTV is having more leverage than OTV since its not boycotted by some advertisers. The funny thing is that although the numbers of stat ipsos are wrong, and although all the advertisers admit that they are wrong, these advertisers always abide by them for the simple reason that the statistics market (in terms of telemeters) is monopolized. I read some of you proposed that OTV creates a statistics company to compete with Stat-ipsos. Well unfortunately it costs millions of dollars and its practicaly not feasible.