Quote:
Originally Posted by Carrera  I will tell you how these things works
Suppose i am the owner of a whiskey brand. I want to advertise it. I go to an advertising agency and tell them to produce a TVC to my brand, and to book my ad in different TV stations, consequently my tv budget will get divided between the media my agency chose. (knowing that sometimes, i chose the media and impose it on the ad agency)
In general, the budget is spread among TVs according to their ratings. Nowadays, OTV is #2 station after LBC, and that according to the most biased measuring tool: stat-ipsos that is part of Choueiry monopoly. So logically, if we want to abide by stat-ipsos, OTV should have the 2nd part of the pie.
But... unfortunately OTV dont!
Many advertising agencies are boycotting OTV, other company owners dont want to hear about OTV, others fight against OTV and so on... |
Carrera, i still miss a point: if you are the owner of a whisky brand and you want to advertise it on TV and your agency refuse to advertise it on OTV for a clear political reason. doesnt this jeopordize their business relation with you? especially if they admit that OTV is No. 2 TV station in Leb? i know that advertising agencies especially choueiri group play with the stats results to convince their client to advertise wherever the agency want, but admitting OTV is No. 2 and still refusing to deal with them?? i'm sure there must be a lot of other advertising companies who would love to take your business.