[johnnyFPM]

Brainstorming idea:

Recruitment. Human ressources is our most valuable asset.

Illustration: Brand "Bull Frog" advertises a lot. It comissions ad company "Tchisou & Co" to organise its ads campaigns: "Tchisou" films/draws/write numerous ads and eventually a team in "Bull Frog" (marketing + management) has the last say in which ad to go forward with. "Tchisou" then books TV time and magazine/newpapers pages and billboards to launch "Bull Frog's" campaign. "Tchisou" does not book on OTV as it does not want to. "Bull Frog" doesn't really know/mind since "Tchisou" is booking good spots on popular TV's and is anyway giving a well designed business plan to "Bull Frog".

My suggestions (I have 2):
1. (costly) Form an Ad company that will compete with "Tchisou" (in collaboration with NTV for example and other investors) and recruit the key "Account Managers" of "Tchisou" that will bring their clients (notably "Bull Frog") with them. From here, run this ad company without any politics and books air time on basis of merit and return on investment.
2. (less costly) Hire "Bull Frog" high ranked marketing officer or person from management in order to establish good ties with "Bull Frog" and thus find solutions to go around "Tchisou's" monopoly. Disadvantage: altho "Bull Frog" may be one big ad spender, it is not the only company and thus you'll not solve the problem of other "Tchisou" accounts.

Solution 1 is the best in my opinion. Recruiting key account managers from Tchisou and others in order for them to bring their clients (the brands) with them to the new ad company.