Quote:
Originally Posted by X  You can't force people to advertise on OTV, but what you can do is publicly declare the names of those products who are boycotting OTV,
For example, if there is a cheese brand called "Red Cheese" and they are boycotting OTV for political reasons, people should know about it so they boycott the product in return. Once the owners of "Red Cheese" realize that their product is being boycotted because they boycotted OTV for political reasons, they will come and advertise on OTV.
What we need is the names of those products who are boycotting OTV. |
It's not the products who mainly boycott the TV station but the advertizing companies.Here is the real problem in fact.
An advertizing company by its methods and pricing,imposes a plan on the product seller,who generally doesn't go into such details anyway.He is only interested by the best way to market his brand,at the best price possible.For example, when you offer him with each low price advertizement on LBC,a free extra bonus in a second page of 2 major magazines.He will certainly go with LBC and not OTV.
And many other tricks like that.
The best thing to do IMHO, is to uncover the advetizing companies that are boycotting OTV station,and then to head directly to the HQ of big product or service companies,
and lobby in a productive and convincing way for the OTV station,so that next time,when they will sign contracts with the advertizing companies,they impose on them advertizing on the OTV station.
You could then,at least rally those who were not aware of the boycott at the first place,and are ready to make some financial sacrifices to help.
As for the others,you would only bring them to you,when they will feel that there is a big loss in not doing it.
And this could only happen when OTV gets the best regional and high audience TV programs.